Taking it to the streets
Here at Cameesa, we are creating an online community to connect apparel designers and design lovers. However, we STRONGLY believe in the value of real human relationships.
Many web-based companies rely on tools like Google Ad-words to get the word out about their company. There are even companies who will help you to figure out the best way to utilize the money you spend on Ad-words.
All of this feels insincere. Like, you don’t really know your intended audience, but hope that if you throw enough money at Google, they will figure it out for you.
Rather than throwing money at Google, I would prefer to take those ad dollars and spend them on creating REAL relationships with people. When was the last time you heard someone say: “Once I saw that ad in the right column of the search page, I knew BusinessX was a great company“. But you can imagine that after meeting a company face to face, you might walk away being an instant brand ambassador.
Pictured here are two of the Cameesa street team best, out and about in Austin, TX for St. Patty’s Day. (Notice the random Cameesa business card found on the telephone pole.) Thanks for sending in the pic Jeff.
There are obvious limitations to this “old school” approach, such as time and reach, but this is how Cameesa is interested in reaching and educating the public. Although we are web-based, we are fortunate that a real community exists in the world today, who we are simply bringing together. We would like to meet them, too.
And it might already be working. That Cameesa business card found on the telephone pole above might have been the reason for the extra number of signups today.
That’s viral. That’s guerilla. My friend, that’s downright orangutan. That’s something that you just can’t buy.
