T-Post
At Cameesa we are always open to innovative ideas especially when it comes to T-shirts. The Swedish T-Post definitely possesses a unique model. It is based on a subscription model that is well known to the magazine world. Instead of a magazine you receive a T-shirt every six weeks based around a news topic. What I like most about T-Post is the idea of tying in narrative to t-shirt artwork. The news item that relates to the design is printed on the inside of the shirt.
I also like the consistent way T-Post presents each new shirt on their site, a couple wearing nothing but the shirt. One thing I dislike about the site the drop-down menu that functions as the main navigation. It’s somewhat cumbersome to use and can definitely be implemented in a different fashion.
