Cameesa - The Blog

At Cameesa we are always open to innovative ideas especially when it comes to T-shirts. The Swedish T-Post definitely possesses a unique model. It is based on a subscription model that is well known to the magazine world. Instead of a magazine you receive a T-shirt every six weeks based around a news topic. What I like most about T-Post is the idea of tying in narrative to t-shirt artwork. The news item that relates to the design is printed on the inside of the shirt.

I also like the consistent way T-Post presents each new shirt on their site, a couple wearing nothing but the shirt. One thing I dislike about the site the drop-down menu that functions as the main navigation. It’s somewhat cumbersome to use and can definitely be implemented in a different fashion.

I received Kevin Lyons’ new book “Pussy and Papers Poetry Power and Pistols” the other day from Amazon. It is a retrospective containing five hundred of his t-shirt designs. For those who don’t know Kevin Lyons is, he is a notable figure in the T-shirt design community whose freelance clients include Nike Basketball, Adidas, Jordan Brand, Stussy and Beams-T in Japan. A keen typographer, Lyon’s shirts display unique type treatments that convey concepts with impact. The hip-hop influence is clearly present in all of his work. I also find it extremely interesting when Lyons references modern art movements within the context of contemporary hip-hop culture. An example is displayed below for a shirt done for Commonwealth Stacks, a shout out to MC Shan with visual references from the Dutch De Stijl art movement.